Dear Polyend Community,
We want to take a moment to address the current confusion, anger, and rumors around the launch of the Play+.
The Upgrade Model
Offering an upgrade path was not profit-driven; it was a gesture made in good faith to offer something valuable to our current user base while also making the original Play more accessible to new users with a lower entry-level price. In offering the upgrade, we are providing a brand new unit. This approach to pricing doesn’t make us more money. In fact, a more profitable option would be to simply release a new device. Our intention was never to hurt original Play owners, but to innovate within the constraints we had. Admittedly, balancing cost with capabilities in tech development is always challenging.
The pricing model was done with consideration to the user base, but without realizing the amount of frustration original Play users would feel. We are very sorry for this but ultimately this pricing model cannot change.
While we are still proud of the original Play, the introduction of a more capable product necessitates a price adjustment. This is not merely a business decision. It is a step taken with the best of intentions, considering both environmental impacts and community benefits.
Play Development Continues
Most importantly, the development of the original Play continues. We are dedicated to providing always-free software updates, ensuring that your Play remains a dynamic and evolving instrument.
We also must mention that we are deeply saddened by the amount of trolling and tribalism in the synth/gear space and around this launch. It is never okay to make threats on people’s lives over a $799 product, or a $299 price drop. If you are one of these people we ask that you engage in a little self-reflection.
For those of you who continue to support us, we will keep making the best possible instruments we can and provide free updates whenever feasible. We’re here to support your musical journey and are grateful for your continued trust and support.
With heartfelt thanks,